A delightful impossibility!
In 1870 the Dominion of Canada bought Rupert’s Land, which was pretty much all of western Canada, from the Hudson’s Bay Company. After passing the Dominion Lands Act in 1872, the government embarked on an advertising campaign to entice people from Europe, the United States and eastern Canada to come to western Canada and take advantage of the free land and unbound opportunity. This campaign went on well into the 20th century. I gathered together ten of the Dominion’s ads from the period, several of them covers for pamphlets about Canada that, more often than not, wildly exaggerated the potential of the prairies. Basically, they were propaganda. In that same tradition, I envisioned what the Dominion’s TV ad might have looked like in the 1870s. Click the poster to watch.